Search engine optimization, pay per click, and other core digital marketing strategies are my specialty. I have experience creating the perfect combination of marketing tactics for diverse businesses' needs.
Analytics are the foundation to successful online marketing. This data is not only how you measure success, but correctly interpreted analytics can also help identify wasted spend, missed customers, and other holes in a marketing program. I pride myself on a data-driven approach to constantly refine marketing programs.
Measuring KPIs is important, and so is making sure you have the right KPIs set. Whether you're looking to maximize traffic and exposure, conversions, ROI, etc., I can help you meet the KPIs that are important to your business!
Shopping ads for ecommerce businesses are a low-cost way to get more transactions, and in today's competitive online shopping environment, it's important to have your products widely visible online. I have experience on multiple shopping platforms building and managing product ad datafeeds.
Email marketing is a great way to keep in touch with your past customers or other potential customers who have already engaged with your brand. Using the wealth of knowledge you already have about your customers, let me craft a customized email marketing strategy that is effective at gaining incremental business.
Social media can help you interact with your brand's fans, and gain new ones. But it's important to know which platforms will be most effective, and the best engagement strategies.
Affiliate marketing can be an effective way to gain additional conversions using other people's networks, but maintenance of your affiliate network is crucial.
Content marketing spreads the word about you products, services, or industry in general.
If your website visitors can't find what they need, you're not going to meet KPIs no matter how much traffic you drive to your website. I bring a focus on both the major design basics as well as a subtler focus on specific design features that can mean more conversions and a better ROI.
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